For years now I’ve been intrigued with health and fitness. I have a passion for it. We only get one life to live so why not respect this gift and strive to be our very best. I want to be able to run around with my grandkids in my old age. The rate that diseases like autoimmune and cancer is scary.

Skin care was not something I thought of until I was having hormonal imbalances that were making it hard for us to have a baby. This is when I started paying attention to hormone distributors and chemicals in our everyday lives.

Like any newbie, I basically ditched everything and replaced it with coconut oil…….because that’s the thing to do right? We use coconut and we are supposed to eat all the kale! As you know we have been blessed now with baby Mason. While I was pregnant I was cautious and really started to dig deeper into what we put on our skin. It is the largest organ in the body and what it absorbs goes into our bloodstream. That is why topical medicines are so powerful.

I picked lotions, baby wipes, shampoo and mattresses that I researched and believed to be the best/ safest choose for Mason. Then I started thinking about what I put on my skin again. I had ditched a lot of stuff but my makeup and skin care regimen I still had not truly dug into.

Then I came across Beautycounter and their mission. Before getting involved with Beautycounter, I did not fully understand the lack of regulation when it comes to the toxic ingredients companies are allowed to use in our everyday products.

These chemicals can make a lasting impact on our health. Decades of studies indicate that serious health issues (including, asthma, learning disabilities, cancer, and infertility) are on the rise, and due in some part to our ongoing exposure to toxic chemicals—whether it’s in the shower, on our commute, while we eat lunch at a local restaurant, or when we clean our home.

Beautycounter has banned over 1500 ingredients all while ensuring products are also effective and show results. Currently, the U.S. has only banned 30 chemicals and that number was 11 until last year. The E.U. has banned or restricted 1400 and I believe Canada’s number is 600.

The U.S. law that governs the $62 billion cosmetics industry was passed in 1938 and does not provide the Food and Drug Administration (FDA) with the power to ask cosmetic companies for safety data or issue recalls of cosmetics found to be unsafe. This includes products would put on our babies and children.

Terms like natural, organic, green, safe do not legally mean much. Due to major loopholes in federal law, cosmetics can be labeled “natural “sustainable,” and nearly any other word that comes to mind without containing ingredients that accurately meet those descriptions. However, the National Organic Program (NOP) sets the U.S. federal standards for the management and enforcement of all USDA-certified organic products, so that is a meaningful claim. Beautycounter selects dozens of natural, plant-derived and certified organic ingredients. We look forward to increasing our USDA-certified organic ingredients over time, always with safety, performance, and affordability in mind.

Other lobe holes are terms like:

“Fragrance” is considered a trade secret, so companies don’t have to disclose what it is. Usually, it is a synthetic concoction that includes phthalates and synthetic musks, which are hormone disruptors, as well as chemicals that are allergens and neurotoxins.

Some chemicals are not intentionally added to products but are the result of chemical reactions happening inside the bottle of product (such as formaldehyde in shampoo) or during manufacturing (heavy metals in color cosmetics).

When manufacturing companies buy bulk ingredients from ingredient suppliers (aloe vera gel or grapefruit seed extract), they are often getting an already-preserved raw ingredient. But the end product does not have to list these preservatives, so a product marketed as “preservative-free” or “paraben-free” may contain those chemicals after all.

These are just a few of the reasons transparency and regulations are so important.

While Beautycounter uses both synthetic and organic ingredients, they never compromise on the safety of the ingredients. They use a rigorous ingredient screening process, looking for data on skin irritation, carcinogenicity, reproductive toxicity, cumulative exposure (are we exposed to this chemical from other sources). They are also very open about the process.

Every single Beautycounter product is rated between 0-2 on EWG’s Skindeep database, which is my go-to resource for researching product safety

If you have hung in there with me through this whole spill…..thank you!

You can visit my Beautycounter site here.